Leadership

CEO, Zack Farahmand, attended Worcester Polytechnic Institute and earned his bachelors of science with honors and later an MBA degree with honors at Boston University. He began his professional career as a co-founder of Massachusetts Medical Computer Associates, which helped pioneer the development of the medical software industry. He went on to hone his skills in finance while working at Keystone Mutual Funds, and then at Fleet Bank, which was acquired by Bank of America. Zack recognized that he had an innovative and entrepreneurial spirit, and, in 1996, he established Axiom Capital Group, Inc., a merchant banking firm offering management, financial consulting, and private equity support primarily to middle-market businesses. Zack continues to provide financial consulting services and is a board member of numerous businesses across a broad spectrum of industries. During his career, he has served as the CEO of Global Silicon Technologies (GST) overseeing three production facilities in the United States and the Netherlands; co-founded and operated Specialty Retail Management, LLC., a management company that operated 125 retail stores for Hasbro (NYSE) and five retail stores of its own. He was also the owner and CEO of Aces, LLC. Aces owned 19 Little Caesars franchises located in Virginia. Since 2014, Zack has been actively involved at Sunrise, first as a consultant, and currently as CEO. In his limited spare time, Zack enjoys reading, Cape Cod summers, skiing, pickleball, traveling with his wife, and spending time with his three daughters.

Immediately following high school, Eric enlisted in the United States Navy. During Electronics Technician A-school, he was awarded the prestigious Navy Achievement Medal. After the Navy, Eric pursued his master’s degree in applied physics at Northeastern University, while working full time as an equipment technician at Eaton semi-conductor. He also obtained three patents on ion beam focusing, particle rejection, and plasma charge depletion during this period. Eric continued working within the semi-conductor industry at Epion, Tokyo Electron, Varian, and Axcelis. He acquired another patent during his time at Epion for local site processing technology using sinusoidal scanning. Also, along the way, he taught himself how to write software in several different languages and developed strong electronic design skills.In 2001, Eric left the semiconductor OEM business and co-started the consulting firm, SmartsInABox. SmartsInABox successfully developed embedded electronic solutions for Forth Inc, Raytheon, SAIC, Brooks Automation, Kronos, Teradyne, GE, and various Department of Defense subsidies. During the fall of 2005, Eric became the general manager and lead engineer at Sunrise Systems. Since Eric started at Sunrise, he has developed over 100 different product lines and helped to successfully navigate two downturns in the industry; He was very much responsible for leading the company to achieve its most successful years, as well. In 2014, with the help of Zack Farahmand, Eric was able to purchase Sunrise Systems and became its managing partner running the day-to-day operations until 2019, when Zack became the CEO and Eric became the CTO.Eric enjoys spending time with his two children, is a nature enthusiast, and has designed and built several homes for his own use.

Luke Collier is Sunrise SESA’s Chief Operating Officer, where he leads the company's global sales strategy. Since Joining Sunrise SESA in 2020 Luke has fueled SST’s growth by leading both sales, marketing and local operations. Under his leadership SST has re-branded with new messaging and is energized on entering new markets. Achieving these goals SST has re-focused on trade-shows and relationship building adding several new channel sales partnerships, created an inbound marketing strategy for commercial products and implemented new software for the bid team to generate more leads. Prior to SST, Luke led teams bringing projects to life for events like Boston Calling and the New York Marathon. He graduated from Royal Holloway, University in London, England, majoring in Politics and International Relations. Outside of work, Luke has a passion for rugby and current affairs. Currently serves on the Massachusetts Manufacturing Advisory Committee.

Steve Budak started his career at Sunrise Systems 14 years ago, working on large sign development and installations bringing extensive experience to all. Outside of work, Steve has a passion for spending time with his family.

Matt Williams started his career at Sunrise six years ago and enjoys being hands-on overseeing a diverse team of Electrical, Mechanical, Software, and Firmware engineers. Outside of work Matt has a passion for cooking and challenges others in BBQ contests.

Jeff has a degree in interdisciplinary studies with an emphasis in Engineer project management. He has experience with ISO 9001 and Lean Manufacturing training. Jeff has spent the past 3 years in the field of ITS and 11 years in manufacturing previously. Outside of work Jeff is passionate about friends, and family (especially his godson Tyler). and also enjoys duckpin bowling and billiards.

Peter Condrick started his career in teaching. He joined Sunrise SESA tech at the start of 2021. Peter is excited to expand his knowledge of LED Displays, and provide the best service to his customers. Outside of work, Peter enjoys spending time with his family, sailing, and exploring military history.

Jacqueline is Sunrise SESA's Marketing Assistant, where she helps the company stay connected to its customers, increasing the connection to the digital industry. Through in-depth marketing and connections, she works through different channels to stay connected and connect to future consumers of Sunrise SESA Technology. With immersive marketing and communications, she creates a channel for the company to generate growth and development. Jacqueline is currently on track to get a Bachelor of Science, studying at Emerson College, majoring in Marketing and Communications with a minor in Entrepreneurial Studies. Outside of work, Jacqueline has a passion for dancing professionally and spends a lot of time teaching children.

Kelley graduated Salem State University with a B.S in Business Administration and a concentration in Accounting. Her extensive background in finance, business operations, and customer relationships has contributed to the successful development of companies both domestic and abroad. When she' s not organizing financial transactions, you can catch her on the sidelines of her son's hockey games! She is an outdoor fanatic who loves kayaking, bike riding, trail walking, listening to music and spending time with her family.