Leadership

Coming to America for his education in the 1970s, CEO, Zack Farahmand, attended Worcester Polytechnic Institute and earned an Engineering degree with honors and later an MBA degree with honors at Boston University. He began his professional career in New England by starting a company, Massachusetts Medical Computer Associates, that helped pioneer the development of the medical software industry. He went on to hone his skills in finance, and as a consultant and negotiator, while working at Keystone Mutual Funds and then at Fleet Bank, now a part of Bank of America. Zack recognized that America is truly the land of opportunity that rewards innovators and entrepreneurs, and, in 1996, Zack's entrepreneurial spirit gave him the drive to found Axiom Capital Group, Inc., a merchant banking firm offering management, financial advice, and private equity support primarily to middle-market businesses. He has provided and continues to provide financial consulting services and is a board member of numerous businesses across a broad spectrum of industries. Since 2014, Zack has been involved at Sunrise, first as a consultant and current CEO. Under his co-leadership with Eric Harrington, Sunrise Systems Electronics Co., Inc. recently acquired SESA America, Inc., and now, as Sunrise SESA Technologies, Inc., it has become a reputable provider of high-quality LED displays and lighting solutions serving hundreds of partners and customers in the United States and in twenty-two countries abroad. In his limited spare time, Zack enjoys reading, Cape Cod summers, skiing, traveling with his wife, and taking long walks (10 to 15 miles) with his three daughters.

Eric Harrington joined Sunrise in 2005, after working at the top of his field at GE. He has a passion for innovation which has lead him to develop new technologies and implement them in a wide variety of projects. Outside of work Eric enjoys spending time in Vermont with his family and dogs.

Luke Collier is Sunrise SESA’s Chief Operating Officer, where he leads the company's global sales strategy. Since Joining Sunrise SESA in 2020 Luke has fueled SST’s growth by leading both sales, marketing and local operations. Under his leadership SST has re-branded with new messaging and is energized on entering new markets. Achieving these goals SST has re-focused on trade-shows and relationship building adding several new channel sales partnerships, created an inbound marketing strategy for commercial products and implemented new software for the bid team to generate more leads. Prior to SST, Luke led teams bringing projects to life for events like Boston Calling and the New York Marathon. He graduated from Royal Holloway, University in London, England, majoring in Politics and International Relations. Outside of work, Luke has a passion for rugby and current affairs. Currently serves on the Massachusetts Manufacturing Advisory Committee.

Steve Budak started his career at Sunrise Systems 14 years ago, working on large sign development and installations bringing extensive experience to all. Outside of work, Steve has a passion for spending time with his family.

Matt Williams started his career at Sunrise six years ago and enjoys being hands-on overseeing a diverse team of Electrical, Mechanical, Software, and Firmware engineers. Outside of work Matt has a passion for cooking and challenges others in BBQ contests.

Doug holds a BS Degree in Accounting from the Boston College Carroll School of Management. He also has 35 years of experience managing the Accounting & Finances for various companies in these industries, Residential & Commercial, Property Management & Development, Financial Services/Banking, Construction - General Contracting, Transportation. Doug joined Sunrise in July 2021 as CFO. He is Passionate about Traveling and is a fan of the Boston College Eagles, Red Sox, Patriots, and Bruins. He enjoys spending time with family and friends. He is a Member of the Knights of Columbus and is the Treasurer for Scituate Gridiron Club since 2008

Renée is a licensed CPA (Certified Public Accountant) with experience in audit, accounting and tax in a number of different industries.She has been in the accounting/tax industry for approx. 13 years and began as a consultant for Sunrise and joined the company as a full-time employee (CFO) in 2019.She loves spending time with family, traveling, and learning new skills

Chad Bodemann started his career in IT sales after graduating from Merrimack College. He joined SESA at the start of 2021. Chad is excited to expand his knowledge of ITS, and provide the best service to his customers. Outside of work, Chad enjoys rock climbing, skiing, and other outdoor sports.

Jeff has a degree in interdisciplinary studies with an emphasis in Engineer project management. He has experience with ISO 9001 and Lean Manufacturing training. Jeff has spent the past 3 years in the field of ITS and 11 years in manufacturing previously. Outside of work Jeff is passionate about friends, and family (especially his godson Tyler). and also enjoys duckpin bowling and billiards.

Peter Condrick started his career in teaching. He joined Sunrise SESA tech at the start of 2021. Peter is excited to expand his knowledge of LED Displays, and provide the best service to his customers. Outside of work, Peter enjoys spending time with his family, sailing, and exploring military history.